If you’re watching the Macy’s Thanksgiving Day Parade on NBC right now, you might have observed Hoda Kotb brushing her teeth live on camera.
People “audibly gasped” when the famed presenter tried to surreptitiously be certain nothing was on her teeth. “Did she know she was on TV?” my mother wondered when she watched it.

If you know, you know! 😄😉 @hodakotb #MacysParade pic.twitter.com/MwqsJNFUqv

— TODAY (@TODAYshow) November 23, 2023

Many viewers were unaware that Kotb was not brushing her teeth in an emergency but rather cashing in on a wager she and co-host Jenna Bush Hager made before the procession began.

Hager rushed to Instagram immediately after Kotb’s “secret sign” to praise her coworker and friend. ‘What a true statement, @hodakotb! “Her hidden symbol,” Hager wrote.

Those who watched the third hour of the Today Show, on the other hand, were unsurprised by Kotb’s behavior. Many readers said they were waiting for Kotb to give Jenna her sign.

“I literally yelled out, ‘Jenna’!!!!?”

“I was looking forward to this!””

“Double dog dares ❤️.”

How much fun is that?

Mamas Uncut wishes you and your family a very happy Thanksgiving! We are all grateful to you!