When Laney Crowell chose to take her great-grandmother Hélène Simon out for a special occasion on the occasion of her 99th birthday, she had a brilliant idea.

His business had been searching for a model for its advertisements for some time, but the human resources division had never discovered the ideal face.

She then had the wonderful notion that Grandma Hélène ought to take over as the brand’s new spokesperson.

The elderly woman would be an excellent fit because she has used goods from the same brand for years.

But initially, Hélène came off as adamant. She didn’t consider it to be a good idea because she was getting older.

The grandma never said anything other than “Absolutely not” in response to her granddaughter’s suggestion. So Laney consulted her 14,000 social media fans for advice. After only a short while, it appeared that everyone was enthusiastic.

A woman who is about 100 years old modeling attracted a lot of people on Instagram.

They couldn’t wait to observe the elderly woman at work. Hélène changed her response to a resounding “yes” due to their excitement.

For people of various ages, skin tones, and facial structures, Saie is renowned for producing cosmetics.

When Hélène eventually decided to accompany her granddaughter to a picture shoot, she found out how much fun it was to be the center of attention.

The old woman in the advertisement was sporting a particular brand of mascara that seemed custom-made for her.

Hélène concluded that attending her granddaughter’s product launch, which might have been her final opportunity to break into the modeling industry, was the right decision despite her initial concerns.

I enjoyed being on set, she remarked. The photographer was kind and funny. It was a lot of fun doing her hair and cosmetics, she remarked.

The images actually speak for themselves. Hélène is so stunning that it appears as though she has been a model her entire life.