In light of the Black Lives Matter movement, Quaker Oats announced in 2020 that its “Aunt Jemima” brand would be discontinued.
However, a great-grandson of “Aunt Jemima” objected to the choice just one day after it was made public, stating that the family thought it would only serve to erase black history and suffering.
“This is unfair to my family and me. According to Patch, Marine Corps veteran Larnell Evans Sr. said, “This is a part of my history. The company was then charged with trying to abolish slavery after making money from it for many years, according to him.
“The racism they criticize comes from the other side, from white people, as evidenced by their use of images from slavery. This business makes money from depictions of slavery. They’ve decided to do this by erasing the history of my great-grandmother. a female of color. It aches.

The brand, whose logo features a black woman who was once enslaved named Nancy Green, will be permanently retired, according to Quaker Oats. Green was born into slavery, but Quakers only called her a “storyteller, cook, and missionary worker,” according to reports.
The “Aunt Jemima” brand name was first applied when Green was hired to serve pancakes at the Chicago World’s Fair in 1893. A Quaker Oats representative saw Anna Short Harrington serving pancakes at the New York State Fair and decided to make her “Aunt Jemima” after her passing in 1923. Larnell Evans Sr. claims Anna Short Harrington was his great-grandmother. She took over the role in 1935.
She spent 20 years working for Quaker Oats, according to Evans. She made pancakes for people all over the United States and Canada while posing as Aunt Jemima.
“It was after slavery, and this woman served all those people. Working as Aunt Jemima, she was what she did. How do you think I feel about sitting here and telling you about my family’s history, which they are attempting to obliterate, as a black man?
Evans is upset that the partnership was able to capitalize on a racial stereotype before quickly moving on when it became convenient, especially since Quaker Oats plans to retire the brand.
How many white people grew up watching cartoons featuring Aunt Jemima at breakfast every day? How many white corporations reaped the rewards while paying us nothing? Evans said.
They’re just going to pretend it never happened, right? They won’t give us anything, will they? What grants them this authority?
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