Meghan Markle’s inner circle is praising her As Ever brand.
On March 26, the Duchess of Sussex, 43, shared three videos on both her personal Instagram Stories and the official As Ever brand profile. The clips featured friends enjoying As Ever’s raspberry jam, offering a first glimpse of the fruit spread, which is set to launch this spring. Among those featured were celebrity hairstylist Ben Skervin, Meghan’s close friend and former Suits co-star Abigail Spencer, and longtime companion Heather Dorak.
Skervin shared a photo of a frothy chai latte next to two crumpets topped with jam, alongside a jar of As Ever’s product, captioning it:
“A very frothy chai latte lol. Crumpets with butter and @aseverofficial raspberry spread make for a delicious afternoon treat. Thank you, @meghan.”
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Earlier this month, Skervin also posted a photo with Meghan’s close friend, makeup artist Daniel Martin, as they held As Ever raspberry jam in keepsake boxes adorned with the brand’s emblem—featuring a subtle nod to Prince Harry.
“Feeling jammie!!! @danielmartin and I were lucky enough to receive some @aseverofficial preserve from @meghan. We can’t wait to spread this on everything!!!” Skervin wrote on March 6. He also noted that Meghan’s With Love, Meghan series is full of tips and tricks “for the ultimate hosting experience.”
On March 26, Spencer shared an Instagram Reel about the jam, which Meghan also reposted.
“Start spreading the news,” Spencer captioned the video, referencing the classic Frank Sinatra song that played in the background. The clip showcased the jam and its elegant packaging, just as Dorak had done.
Dorak, founder of Pilates Platinum, also highlighted the product, posting a video of her daughter spreading the jam on toast with a box nearby, captioning it: “Current nighttime snack obsession,” while tagging Meghan’s Instagram handles.
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Meghan’s brand has been linked to fruit preserves since she first launched it—originally under the name American Riviera Orchard—in March 2024. At the time, she sent jars of jam to friends as the company’s debut product.
In February, Meghan announced a rebrand, renaming the company As Ever to accommodate a broader range of lifestyle products while assuring fans that preserves would remain part of the collection.
“Of course, there will be fruit preserves—I think we can all agree at this point that jam is my jam,” Meghan said in an Instagram video. “But there are so many other products that I truly love, and it’s time to share them with you. I can’t wait for you to see them.”
The As Ever brand officially launched on March 4, the same day With Love, Meghan premiered on Netflix. In partnership with the streaming platform, As Ever will offer a curated selection of gourmet items, including herbal teas, crepe mix, edible flower sprinkles (featured in the series), shortbread butter biscuits, limited-edition wildflower honey with honeycomb, and of course, Meghan’s signature raspberry jam in collector’s packaging.
The collection will be available for purchase in the U.S. this spring at asever.com. Speaking exclusively to PEOPLE, Meghan emphasized the importance of grace as she navigates her new business venture.
“There are so many twists and turns—even with the name,” she shared about her journey with As Ever. “I was figuring it out in real time.”
Despite ongoing public scrutiny, Meghan sees her experience as one of growth.
“I am grateful to everyone who has allowed me to make mistakes and learn from them, as well as for the ability to forgive myself along the way. It’s a learning curve,” she said.